The best leaders know how to engage a live audience. You can up your game by taking a lesson from the 18th Chairman of the Joint Chiefs Gen. Martin Dempsey--the best damn speaker in the military. You just gotta learn his patented method of leaning back into his hip like John Wayne in order to be the best military speaker we've had in decades.
"I know I am supposed to give you an elevator speech," said Tom, a transitioning naval officer. "But really, I don't know what that is."
Neither does anyone else. The elevator speech--in which you are supposed to sell yourself to a potential employer at a networking event in the amount of time it takes to ride in an elevator--intimidates so many of the jobseekers I know. They act like their value as a human being is going to be summed up in three paragraphs.
Not so much.
If your judgey boss has an eye on your live event, you might be worrying about the cost of the event, boosting attendance, getting a better (READ: more famous) speaker. Guess what? You are in the weeds. You will be surprised what your live event really needs to succeed.